Addressable TV advertising is reaching its full potential and will be front and center at the 2025 TV Upfronts. Join us for an insightful, invite-only breakfast to learn how to leverage addressable in the age of streaming and why an addressable-first approach to media buying should be a brand's first choice.
This event is invite-only for qualified brand marketers &Â agency professionals. Please RSVP to secure your seat today!
Go Addressable is a trade organization founded by AMC Networks, Charter Communications’ Spectrum Reach®, Comcast Advertising, DIRECTV Advertising, and DISH Media to help maximize the scale, impact and value of TV as a marketing platform. Our mission is to further accelerate the advancement of addressable TV advertising in a way that is trusted, scalable and more effective for advertisers to incorporate into their advertising campaigns and for programmers looking to make their inventory addressable. In conjunction with our supporting members (Adobe, Ampersand, Basis Technologies, Hearst Television, INVIDI Technologies and iSpot), we will achieve this through advocacy and education within the industry; problem-solving around industry challenges; and working to facilitate addressable advertising campaigns for buyers and sellers of TV inventory. For additional information, please visit goaddressable.com and follow us on LinkedIn.
